Forever young

Posted 24.05.2016

What do young people daydream about? What do their everyday lives in 2016 look like? What do they want and fear? What are they aiming for? At Méthos, we started asking Belgium’s 16 to 26-year-olds these questions, and embarking on a long-haul ethnography of a generation which, in a decade, transition from the end of secondary school to the beginning of working life. It’s a busy time! 

Forever young

Future of Retail

Posted 12.04.2016

We were recently invited by the International Association of Department Stores to help them think about the future of retail. With participants from all over the world, on a beautiful day in the countryside outside of Paris, we shaped a great future!

Future of Retail

Gifts

Posted 20.03.2016

"Love one another, gift one another” says the Prophet. What better place than the Middle East to understand the notion of gifting? Our first destination in a global research project looking at gifts among cultures!

Gifts

Chasing the Tourist

Posted 07.07.2015

This year, we went on a trip to study… trips. A journey within a journey to take a closer look at what happens when we travel to a country that is not our own and study tourists’ experiences, first-hand. The conclusions? There is letting go, stress, excitement and compensation to some extent. Well, we experienced all that – and fortunately were never alone but surrounded by throngs of tourists in the world’s capital cities.

Chasing the Tourist

Verviers

Posted 10.03.2015

Méthos is teaming up with Quidam, a Brussels-based graphic-design firm, to work on the City of Verviers’ new identity. An ethnographic and design work in the heart of French-speaking Belgium.

Verviers

Electric

Posted 02.02.2015

A fascinating new subject for Méthos teams: premium electric cars. Heard of Tesla? We travelled to Norway to take a closer look at this phenomenon, in the country in Europe where Tesla sold the most cars last year. Well, Tesla is indeed much more practical for carrying skis than the now legendary Buddy, Norway’s first electrical car, not exactly premium but is no less remarkable.

Electric

Masters

Posted 07.01.2015

This year, Méthos coached Master’s-level students in Design, Innovation and Society in Nîmes, southern France. They were coming to grips with ethnography, in a field that is not exactly the easiest: Marseille’s hospitals.

La Samaritaine

Posted 18.12.2014

Méthos is working on the La Samaritaine revamp. This emblematic Art Nouveau and Art Deco landmark in central Paris, which housed the well-known department store, will be reopening soon and be reshuffling the surrounding neighbourhood, which embraces a wealth of facets and populations. As summer approaches, Méthos teams have practically relocated to this area to spend as much time as possible getting to know the places and people, on an ethnographic immersion among the populations frequenting the place, i.e. the tourists and people living in and around Paris, at day and at night. Etienne Marcel, Rue de Rivoli, Châtelet, Les Halles and the Louvre Museum are only a stone’s throw from each other, look and feel utterly different from each other, and live together nonetheless.
We sense this wealth in the heart of Paris every day we are out there working in the field. Here are some images of the book we published at the end of the study

La Samaritaine

Design Research

Posted 10.12.2014

Méthos was a guest speaker at the recent Ateliers de la Recherche en Design conference in Liège, Belgium. We talked about the link between Design and Ethnography, based on our experience and collaborations with designers. The full text (in French) can be downloaded here.

Design Research

Consumer Culture

Posted 08.07.2014

This year, the international world of Consumer Culture Theory converged on Helsinki to share the latest research in this discipline. Jean Baptiste Welté from Méthos gave a presentation based on our anthropological fieldwork in luxury brand boutiques. Find the paper here.

Consumer Culture
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