What we do
Our studies help clients to better understand the environment in which they operate or the one they would like to enter: a market, a country, a community. We observe people ‒ users, clients, professionals. We analyze their behavior, their preferences, the way they react to a new situation, organization, or culture. Our research helps clients to design or position new businesses, products, services or spaces.
Méthos uses ethnographic and anthropological methods because they allow us to get closer to reality, to observe and understand behavior, practices, customs. Our method is boots on the ground rather than head in the clouds ‒ inductive rather than deductive. In line with “Grounded theory” method, we don't formulate any hypotheses until we have spent time in the field.
That is when the right questions emerge.